Friday 9th August, 2013 14:00-17:00
Embracing the digital revolution
Is our work fit for the digital age? How can we exploit digital media to promote our work?
The digital revolution is sweeping the arts and the cultural industries: live-streaming, web broadcasting, phone apps, digital portals, presenting our work as gaming rather than performance… if we don’t join it we will be swept away.
How do we accept the reality of change, develop interesting ways to embrace it and explore our potential digital creativity?
Part 1. NEW PLATFORMS – NEW WORK?
Do digital methods of delivering productions influence the productions themselves?
00.02.33 THE SPACE, Stephen James-Yeoman
The Space was a digital service provided by Arts Council England with the BBC; an 18 month pilot platform for viewing existing, new, commissioned and ‘in progress’ work (re-launching in Spring/Summer 2014)
00.23.27 DIGITAL THEATRE, Tom Shaw
Digital Theatre captures live performances in high-definition and makes them available for viewing online or via TV or mobile.
00.42.13 MARKETING PRODUCTIONS USING DIGITAL MEDIA, Stacy Coyne, Marketing strategy leader, Young Vic
00.52.53 General questions
Part 2. CASE STUDIES
01.07.54 PUNCHDRUNK, Colin Nightingale
The immersive theatre company describes an experimental project using their Sleep No More production to extend the theatrical experience through digital technology by linking the online world with the real world.
Digital R&D Fund for the Arts: case study and reports
01.37.29 ROYAL OPERA HOUSE, Rob Grieg
Discussion of the Opera House’s internet strategy to stay ahead of the curve in an online world. By using free services and collaborating companies of all sizes can get their message across at little or no cost.
02.03.47 THE DIGITAL R&D FUND FOR THE ARTS, Jon Kingsbury, NESTA
Discussion of the fund, which supports arts projects that explore how digital technologies can help to engage audiences with art in new ways, together with some of its projects.
(See also the Punchdrunk project above)
02.20.56 BRITISH YOUTH OPERA, chair Ivan Rockey
Example of a social media marketing campaign (using many of the free applications described by the ROH above) and micro site relating to a new production